Every college athlete deserves to know their worth
NILSync is built to give college athletes the tools, structure, and information they need to manage their NIL career with the same professionalism as the brands and agencies they work with.
College athletes now have rights — but not the right tools
Since the NCAA opened the door to Name, Image, and Likeness compensation, college athletes have had the legal right to earn from their brand. What most still lack is a professional system to manage it. Deals get tracked in text threads. Deadlines get missed. Contracts get signed without a clear record. Athletes undercharge because they have no benchmark for what comparable deals look like.
Professional athletes have entire teams. College athletes have notes apps.
A pro athlete has agents, lawyers, accountants, and managers handling every aspect of their brand. A college athlete handling NIL for the first time has a phone and a lot of uncertainty. NILSync exists to close that gap — giving every college athlete, regardless of sport or school size, access to a professional system for managing their NIL career.
Understanding your worth is the first step
Too many athletes accept the first number a brand offers because they have no frame of reference. NILSync's valuation tool gives athletes a data-driven starting point — based on their followers, engagement rate, sport, school, and conference — so they can walk into every negotiation informed, not guessing.
What we build
Professional NIL tools for every athlete
NILSync gives college athletes a central platform to track their brand deals, understand their market value, manage contracts, and reach out to brands — without needing an agent or a spreadsheet.
Know your NIL value
Our valuation calculator estimates your annual NIL earning potential based on your social reach, engagement rate, sport, school, and conference. Transparent formula, honest numbers — so you know what to ask for.
See how valuation works →Track every deal like a pro
A visual deal pipeline built for NIL. Move opportunities from first contact to signed contract, log deliverables, and never miss a deadline. The same kind of system agents and agencies use — built for you.
Explore the pipeline →Research and reach out to brands
Browse brands by category, build your target list, and generate a first-draft pitch using AI. Structure your outreach so brands take you seriously from the first message.
See brand research →What we believe
How we approach building NILSync
These aren't marketing words. They're the actual principles that drive every product decision we make.
Athletes first
Every decision we make starts with the athlete. Not the brand, not the agency — the athlete sitting in a dorm room trying to figure out what their name, image, and likeness is actually worth.
Transparency over hype
We give athletes honest estimates, not inflated numbers designed to impress. Our NIL valuation formula is transparent, explainable, and based on real market factors — not guesswork.
Simple and usable
The best NIL tool is the one you actually use. We build features that are immediately obvious, easy to learn, and genuinely useful on day one — no onboarding call required.
Privacy and trust
We take security seriously. NILSync is built with industry-standard practices to keep your account and deal information protected.
Who NILSync is for
Built for college athletes at every level
You don't need to be a five-star recruit or a household name to benefit from having a professional system.
Athletes just starting out
Set up your profile, calculate your NIL value, and understand what deals are realistic for your sport and school — before your first brand ever reaches out.
Athletes actively managing deals
Track every inbound and outbound opportunity through a clear pipeline. Log deliverables, set deadlines, and keep a record of every deal you've closed.
Athletes looking to grow their brand
Research brands that align with your audience, generate outreach drafts, and build a public profile that brands can find and review.
Athletes in any sport, at any school
NIL isn't just for football and basketball. NILSync is built for every college athlete — swimmer, golfer, wrestler, soccer player — who wants to take their brand seriously.
Start managing your NIL like a professional athlete
Free to sign up. No credit card required. Set up your profile, run your NIL valuation, and start tracking deals in minutes.